Identity coaching- to bring possibility and purpose back when you’re feeling lost, stuck or unsure of who you are

What I believe

Book with flowers showing growth
  • It’s only when you align your true identity, values and purpose that you can unleash your vast untapped potential - and lead the life you want to lead

  • Everything you need is already inside you - but life is a crazy journey and sometimes you need a guide

  • Change can be overwhelming and exhausting. Then something shifts, a little light creeps in, and you realise it’s time…

Annabel Smith holding a cup of coffee

Hi, my name’s Annabel..

I work with mid-life women through times of change and challenge to help them reconnect with who they really are, realise their full potential and explore possibilities -ambitiously.

Perhaps your life looks fine from the outside, but inside you don’t recognise yourself anymore,

or maybe you feel you never had the chance to be the person you wanted to be.

Has navigating all the challenges mid-life brings left you feeling defined by loss and missing that stronger, more confident person you used to be?

Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure.
— Marianne Williamson
Swallow flying upwards

How I help

stack of books with a mug


Struggling with your identity can be isolating and exhausting.
Having a cheerleader, challenger and partner to work with you and keep you ambitious makes all the difference.

We’ll explore your fears and limiting beliefs, the things you were told that were never true but have shaped your life. We’ll gradually transform your inner critics into critical friends and reconnect you with all of your fabulous self.

Writing is a key part of my work: it’s a powerful, neuroscience-based process for tapping into your subconscious and accessing your hidden thoughts, fears and dreams.
You don’t need to be a writer - only willing to give it a go.

As we work together, you’ll choose what to take with you, what to leave behind, and how you want to go forward. You’ll be amazed what begins to feel possible and how different and exciting the rest of your life can be.

open book showing growth

Why I’m uniquely qualified:

  • 30 years in education (young people are identity transformation geniuses!)

  • 40 years traveling and working all over the world, meeting people and listening to their wisdom

  • 25 years experience in instructional design and innovative programming

  • 37 years journaling and learning about the power of personal writing

  • Successfully emerging from menopause (just!) with a new career, transformed energy and a powerful sense of purpose and possibility

  • The quiet confidence that comes from doing all the training and credentialing and then doing it your way.

My Process

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    Who you are now

    We explore the story you have come to believe about yourself: your identity, your values, your sense of purpose. Your strengths and skills. Your limitations and fears.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and half circle lines.

    How your story was created

    We explore the forces that have been at work to shape you into the person you believe you are today - the parts of you that were left behind on the journey; the parts that you’re ready to let go. The masks you’ve been wearing.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and circle lines.

    Who you REALLY are

    We test and challenge that story, looking at your limiting beliefs, turning down the volume of your critical voices and saboteurs, addressing your fears and exploring how they have shaped your identity and your story in ways you never chose - or were aware of.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Your future

    We work together to explore what you want to happen next: how you want to write your future - boldly and ambitiously! We strategise, plan and develop specific, detailed next steps, so you know exactly where you’re going and how.